Profile
I’m a multidisciplinary designer currently working as a Lead Product Designer.
I specialize in end-to-end design, from research and ideation to prototyping, usability testing, and UI design, creating user-centered solutions that drive impact. With experience leading workshops and design projects, I collaborate closely with product managers, engineers, and stakeholders to align business goals with user needs. Having worked across corporate and consultancy settings, I have applied these processes in diverse domains, including healthcare, retail, and communication technology.
Outside of work, you’ll find me experimenting with film photography, (trying to) surf, taking care of my bonsais, or reminiscing about my scouting days.
Work Experience
Lead Product Designer
Namecheap
Aug 2021 – Currently
Responsible for the creation of a new department inside the company to bring user insights strategically for the creation of new products and services.
Design Strategist
With Company
Aug 2018 – Jul 2021
Worked in a multidisciplinary setting on consultancy projects for new products, and services, as well as creating new businesses from scratch and developing Ethnographic Studies.
Projects for Flama, Leroy Merlin, EDP, Roche, and Pingo Doce.
Innovation Consultant
Sonae Innovation
Aug 2018 – Dec 2018
Responsible for implementing and developing Human-Centered Design and Design Thinking methodology inside the company.
Junior Industrial Designer
Suricata Design Studio
Jun 2014 – Out 2015
Developed industrial design projects for different companies from diverse fields of work such as automotive, aerospace, TIC, and packaging.
Industrial Design Internship
CEIIA – Centre of Engineering and Product Development
Nov 2013 – Apr 2014
Developed concept design solutions for urban and electric mobility projects.
Teaching Experience
Tutoring UX Foundations course
EDIT – Disruptive Digital Education
Jul 2022 – Dec 2023
Human-Centered Facilitator and Teacher
Porto Design Factory
Out 2018 – Jul 2019
Aalto University
Set 2017 – Aug 2018
Porto Design Factory
Set 2016 – Aug 2017
ME310/SUGAR is a course where students of design, business, and engineering come together as interdisciplinary teams to work on a year-long real-life challenge sponsored by an international company.
After being part of the first edition as a student I was invited to stay as a coach. My focus was to enable students to learn, apply, and experience the Human-Centered Design/Design Thinking methodology by doing needfinding, benchmarking, iterative prototyping, and user testing.
I worked on projects for Ikea, Generali, ANA Airlines, Xylem, Nokia, and Roche and did workshops in the US, China, Australia, and Poland.
Education
“Product Manager Foundations” Course
One Month PM
Feb 2023
“Strategic foresight & Scenario planning” Course
IF Insight & Foresight (with Paulo Carvalho)
Jan 2020
Post-Graduation in Product and Service Innovation (ME310/SUGAR)
Porto Design Factory & Stanford University
2015 – 2016
BA Product Design
ESAD – College of Art and Design of Matosinhos
2010 – 2013
Achievements
“The power of design: re-establishing conviviality beyond Covid-19” Design Challenge
Honorable Mention
Aug 2021
“Make-a-thon: A blueprint for SDG-driven innovation” paper
Publication
Jun 2020
Presented at the ISPIM Innovation Conference. ISBN 978-952-335-466-1